With the recent news about Twitter's IPO, you might be asking: "Who cares?!?" We should talk a little bit about why Twitter is an important factor in society.
Twitter is changing the world. Even enabling revolutions.
Never before has information spread so quickly across the globe. The real-time microblogging service set itself apart by limiting posts to only 140 characters. This quick, easy form of communication has limited the barrier to entry for digital communications, and has made quick information broadcasts available to anyone.
In addition to broadcasting, Twitter has also emerged as an incredible social networking tool and relationship builder. The simple interface and limited options make replying to and sharing content incredibly simple. The Twitter community is broad and deep, and you are likely to find content around just about any subject.
Social media can be a great platform for large and small businesses alike to promote their brands and cultivate an audience.
If used correctly, Twitter is a powerful tool that can help grow your business. Your goal with any social media strategy should be to start relevant, thoughtful conversations. People are looking for some type of value from the people and brands they interact with online.
You have the opportunity to use Twitter to really get to know your clients and prospects. Savvy companies are also building lists and engaging with their clients and prospects on Twitter.
Staying in tune with the challenges, wants and needs of your audience is critical to inbound marketing.